Make the business understandable.
Leadership interviews, audience planning and a clear investor narrative that distinguishes current operations from future plans.
Read the storytelling guide ↗
Investor marketing · Reg A & Reg D
A clear story.
A connected campaign.
A plan for your raise.
Turn your company’s story into a coordinated investor marketing campaign—from leadership discovery to landing pages, advertising and follow-up.
A complimentary 45-minute conversation with founder Bob Olejar.
One coordinated approach
Understand the business
Your goals, operating model, audience and available resources.
Explain it clearly
An investor narrative grounded in the facts and the questions that matter.
Connect the journey
Campaign assets, advertising, education, CRM follow-up and reporting.
Built for CEOs and leadership teamsReg A & Rule 506(c) campaign preparationUnited States & Canada · remote consultations
Born from Marketing Excellence
We are a spinoff from Placement Directory, a leading strategic marketing company. Below are some of the over 2000 clients at our previous company.
Meet CloutHero
Get to know our approach.
Watch our introduction to CloutHero and investor marketing.
Strategy before execution
Your marketing should explain the business—and connect every next step.
Raising capital starts with a clear plan for reaching and educating potential investors.
CloutHero brings strategy, messaging, landing pages, advertising, investor presentations and CRM follow-up into one coordinated process. We begin with your goals, timeline, audience and resources.
We work with your leadership team and coordinate marketing materials with your legal and offering partners, so responsibilities and next steps are clear before launch.
What we bring together
Three priorities.
One coherent campaign.
Each part supports the next, from the first explanation of your business to the questions that follow.
Give every channel a clear role.
Landing pages, advertising, investor presentations and educational resources designed around a practical next step.
Explore campaign planning ↗Keep the conversation connected.
CRM handoffs, appropriate follow-up and useful reporting to understand engagement and improve the investor journey.
Explore follow-up planning ↗Our process
From understanding your business to coordinating your campaign.
Clear responsibilities, thoughtful preparation and ongoing review at every stage.
Discover & define
Discuss your business model, capital needs, timeline and existing audience. Interview your leadership team and identify the questions prospective investors need answered.
Align the team
Use the decisions of your qualified legal, financial and offering advisers to define the marketing scope. Agree on responsibilities, review requirements and launch dependencies.
Build & prepare
Develop the narrative, landing page, presentation, advertising and follow-up sequence. Establish a measurement plan and test the next step in the investor journey.
Launch & learn
Coordinate advertising, investor education and CRM follow-up. Review engagement and conversion to identify where the message or experience needs attention.
Review & hand over
Coordinate campaign wrap-up and the handoff of marketing records and communications. Your offering, legal and financial partners handle closing requirements within their respective roles.
Service focus
Reg A marketing
Coordinate your company narrative, audience plan, campaign materials and follow-up around your offering team’s requirements.
Explore Reg A marketing ↗Service focus
Reg D marketing
Prepare a clear, focused investor marketing journey for a Rule 506(c) campaign, in coordination with your qualified advisers.
Explore Reg D marketing ↗Founder perspective
Bob Olejar
Founder · Investor marketing strategist
A business-first approach to the story, the campaign and the conversations that follow.
Direct access. Clear thinking.
Start with how your business creates value.
Bob Olejar founded CloutHero following his work in strategic marketing at Placement Directory. His approach begins with understanding the business and explaining it clearly to prospective investors.
That perspective connects leadership interviews, campaign messaging, investor presentations and follow-up into a coordinated marketing process.
Press & Media
Scroll to view all logos on smaller screens.
The CloutHero library
Useful thinking for your next capital raise.
In-depth guides, practical articles and selected industry developments for leadership teams.
Definitive guides
Prepare the campaign before you launch.
Explore detailed frameworks for campaign planning, investor storytelling and follow-up.
Browse the guides ↗Industry news
Understand the developments behind the headlines.
Original sourced briefs on startup funding and capital raising, with practical CEO commentary.
Read industry news ↗Articles & insights
Work through the questions that matter.
Educational perspectives on investor communications and the campaign experience.
Explore the articles ↗Common questions
Clarity before you commit.
Understand where marketing fits, how we work and what to discuss before starting.
View all FAQs ↗What does investor marketing include?
It connects your company’s business explanation with an audience plan, campaign materials, advertising, investor education and appropriate follow-up. The scope depends on your goals, resources and offering team’s requirements.
How does this differ from an offering platform?
A platform and a marketing partner can serve different roles. We focus on the narrative, campaign preparation, investor journey and ongoing communications. Confirm the exact responsibilities of every provider before engaging them.
When should we begin planning?
Begin early enough to align your leadership team, clarify the offering-related decisions with your advisers, prepare materials and test the journey before advertising starts. The preparation timeline depends on what already exists and what needs review.
How is the campaign budget determined?
We discuss your objectives, audience, existing assets, timeline and available resources before defining scope. Distinguish campaign preparation, ongoing management, advertising spend and third-party costs when comparing a proposal.
Who handles legal and offering decisions?
Your qualified advisers and offering partners handle decisions within their respective roles. We coordinate marketing preparation and materials with that team. Marketing does not guarantee funding or determine investor eligibility.
Your next step
Let’s talk about the campaign your business needs.
Discuss your goals, timeline and investor marketing needs with Bob Olejar. Start with a complimentary 45-minute strategy conversation.